Dr Susan Blackmore wrote a very nice book called - The Meme Machine. Essentially it describes that the next form of self-replicating life to evolve are the memes which exist orthogonally from the carrier minds in just the same way organic life lives in comparison to the inorganic matter.
So let me follow up on the latest meme doing the circuit. Yes, the superhero quiz.
Now, release your anger! Only your hatred can destroy me!